Rihanna is making sure she generates revenue from more than one source. Rihanna has conquered the music industry, the skincare business, the perfume business, the fashion industry, and now she is lending her beauty to health conscious consumer’s for her latest endorsement for Vita Coco Coconut Water. Rihanna will be featured in the Vita Coco Coconut Water national advertising campaign launching this summer. Rihanna says, “I love Vita Coco! It’s real coconut water from hand-picked coconuts. It’s delicious and so good for you!” She looks fabulous in the ad.
For those that are unfamiliar with Vita Coco it is the nation’s best-selling coconut water. Vita Coco, which is never from Concentrate and contains the five essential electrolytes, 15 times the potassium of a traditional sports drink, and 100 percent of the daily requirement of vitamin C, delivers super-hydration functionality with every sip. Coco is sold at over 20,000 retailers including Whole Foods Market, GNC, Kroger, Publix, Ralph’s, Stop & Shop/Giant, Costco select Wal-Mart stores and many chain and independent groceries. It is also sold in most major U.S. airports and university campuses, as well as online at Amazon.com.
Source: Yahoo Finance